Our project brief involves creating a comprehensive brand strategy for an outdoor brand that specializes in sustainable and eco-friendly outdoor gear. The goal is to develop a brand identity that resonates with environmentally conscious consumers and positions the brand as a leader in the outdoor industry. This project will include market research, competitor analysis, brand positioning, logo design, and brand messaging to communicate the brand's values effectively. The final deliverables will be a brand style guide and marketing materials that reflect the brand's commitment to sustainability and adventure.